Project: How to Deliver Engaging Lessons

Tools: Lectora, Audacity, Canva, ChatGPT

Time in Development: 4 months

My Role: Instructional Designer and eLearning Developer

Client: A cooking studio company - confidential internship

Executive Summary: This project addressed the need to help franchises create more engaging learning experiences for its customers. By focusing on effective lesson delivery that maximized engagement, the aim was to boost customer satisfaction and encourage repeat business to help reverse stagnating and dipping sales at some locations. 

Challenge: Stagnating and dipping sales at some franchise locations prompted this project. Research indicated that although customers were satisfied, many weren’t excited enough about their experiences to register for additional classes. Observations revealed that many instructors lacked the skills necessary to deliver engaging, interactive lessons, which are essential for hands-on learning like cooking. Inadequate classroom management strategies further hampered the learning experience, preventing active participation and excitement among students. Without addressing these issues, franchises risked losing customers and revenue, underscoring the need for a training program for instructors. 

Solution: To address these challenges, I developed an interactive eLearning course using the ADDIE framework and Merrill's Principles of Instruction. The course effectively teaches instructors the essential steps for delivering engaging lessons using real-world scenarios and applications. The solution needed to be flexible enough to accommodate different franchise locations, timetables, and diverse instructor backgrounds with varying levels of experience. An eLearning course provided the necessary flexibility and consistent training across franchises to meet a wide range of needs while ensuring improvement in lesson delivery across the brand. 

Results: Implementation of this course will help franchise instructors master the art and science of delivering engaging lessons. By effectively increasing student engagement, this course will help improve customer satisfaction, boost repeat business, and increase revenue. 

Project: Reaching Your Big IDOL Goal

Tools: Vyond

Time in Development: 1 week

My Role: Instructional Designer and eLearning Developer

Client: Personal Project

Executive Summary: An animated explainer video about the flexibility of the IDOL Courses Academy program and the benefits of completing the program. 

Project: S.O.A.R.

Tools: Camtasia, Canva

Time in Development: 4 days

My Role: Instructional Designer and eLearning Developer

Client: Personal Project

Executive Summary: An explainer video about how to use the S.O.A.R. story method for responding to interview questions (Situation, Obstacle, Action, and Result).