Excellence Award🌟

Project: How to Deliver Engaging Lessons

Tools: Canva (Presentation), Google Slides (Facilitator and Participant Guides)

Time in Development: 3 weeks

My Role: Instructional Designer and eLearning Developer

Client: A cooking studio company - confidential internship

Executive Summary: This project addressed the need to help franchises create more engaging learning experiences for its customers. By focusing on effective lesson delivery that maximized engagement, the aim was to boost customer satisfaction and encourage repeat business to help reverse stagnating and dipping sales at some locations. 

Challenge: Stagnating and dipping sales at some franchise locations prompted this project. Research indicated that although customers were satisfied, many weren’t excited enough about their experiences to register for additional classes. Observations revealed that many instructors lacked the skills necessary to deliver engaging, interactive lessons, which are essential for hands-on learning like cooking. Inadequate classroom management strategies further hampered the learning experience, preventing active participation and excitement among students. Without addressing these issues, franchises risked losing customers and revenue, underscoring the need for a training program for instructors. 

Solution: To address these challenges, I developed an instructor-led training. The course effectively uses cooperative learning activities and real world applications to learn and practice the essential steps for delivering engaging lessons. 

Results: Implementation of this course will help franchise instructors master the art and science of delivering engaging lessons. By effectively increasing student engagement, this course will help improve customer satisfaction, boost repeat business, and increase revenue.