Project: How to Deliver Engaging Lessons

Tools: Canva (Presentation), Google Slides (Facilitator and Participant Guides)

Time in Development: 3 weeks

My Role: Instructional Designer and eLearning Developer

Client: A cooking studio company - confidential project based contract

Executive Summary: This project addressed the need to help franchises create more engaging learning experiences for its customers by training the trainers. By focusing on effective lesson delivery that maximized engagement, the aim was to boost customer satisfaction and encourage repeat business to help reverse stagnating and dipping sales at some locations. 

Challenge: Research indicated that although customers were satisfied, many weren’t excited enough about their experiences to register for additional classes. Observations revealed that many trainers lacked the skills necessary to deliver engaging, interactive experiences, which are essential for hands-on learning like cooking. Inadequate classroom  management strategies further hampered the customer experience, preventing active participation and excitement among clients. Without addressing these issues, franchises risked losing customers and revenue, underscoring the need for a training program for its trainers. 

The instructional design challenge was to create instructor-led training that could be scaled to franchises located across the country. The course had to address how to increase client engagement and customer satisfaction while being supportive of both new and existing trainers.

Solution: To address these challenges, I developed instructor-led training. The course effectively uses cooperative learning activities and real world applications to learn and practice the essential steps for delivering engaging lessons. 

Results: Implementation of this course will help franchise trainers master the art and science of delivering engaging lessons. By effectively increasing client engagement, this course will help improve customer satisfaction, boost repeat business, and increase revenue.